People tend to respond well to videos because it's easy to digest information and it gives you the opportunity to explain things in inventive and challenging ways, which can often touch people more deeply. A visual metaphor for example can make people look at a familiar problem from a fresh perspective, renewing the problem in their minds. Visual effects and computer graphics can bring these to life and make a video more engaging. And these days, as viewers, we really need something to grab our attention.
Charity videos can also be unexpected. They offer the chance to dispel preconceptions about an issue or the charity itself and put across important information such as statistics in a way that speaks to people where they could be in danger of switching off. It's all about telling your story in a way people can connect with.
We have produced communication and fundraising films for charities such as Guide Dogs for the Blind and Association of International Cancer Research.
Take a look at the examples below to see what we've done for other people in your situation.
Every project and partnership starts with that initial phone call or email.